Courtesy of Cynthia Settje
Role: Interviewer, Author
Strategy: Utilize alumni profiles to highlight success of UNCSA graduates from the School of Design & Production.
Excerpt: “Theatrical. Historical. Original.” The Instagram bio for Design & Production alumna Cynthia Settje’s Redthreaded is accurate without being ostentatious. However, her historical costume and corset company in Boulder, Colorado, has attracted an impressive following of more than 52,000 Instagram users. Through Redthreaded, which first set up shop on Etsy in 2009, Settje has crafted pieces for Broadway shows, television, regional theatres and universities—including her alma mater.