Courtesy of Jenn Lyon
Role: Interviewer, Author
Strategy: Show the diverse career options for graduates from the School of Drama.
Success: Positioned Jenn Lyon as a strong female role model. After positive engagement on social media and increased web traffic, this profile was selected for inclusion in the email communications plan that all prospective Drama students receive.
Excerpt: School of Drama alumna Jenn Lyon moved to New York City just three days following her 2003 graduation. Since then, her career has evolved between theater, film and television roles—ranging from “The Coast of Utopia” on Broadway (which earned 11 Tony Awards in 2007) to FX’s “Justified” and “Saint George.” Most recently, Lyon appears in TNT’s “Claws,” a drama-comedy centered around a Florida nail salon. “Claws” has been renewed for a second season, to air in 2018.