Share your Pickle pride with new Instagram GIFs

Unaltered photograph by Stacey van Berkel; GIF by Nicole Yang

Role: Concept, author, point for freelance designer

Strategy: Create something fun for prospective students, students, alumni, and friends to use on Instagram to promote the school and foster school pride; celebrate National Pickle Day

Success: 3.8 million views in 10 weeks from a set of 10 GIFs (GIPHY)

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  • Someone told me today I wouldn’t see blue skies again until Sunday. 🌧🙄
  • I never shared our Christmas card photo here. It’s from one of my favorite days of 2018. We drove from Boston to Maine, ate lobster rolls on the beach, explored Kennebunkport, then watched the sun set at @cliffhousemaine. We precariously set the DSLR on some rocks and used our remote timer to get this shot. 🙂 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’m feeling grateful for many lessons I learned last year. We’re almost one month in to 2019, and I’m excited for the possibilities ahead.
  • Last trip of the year ended with breakfast at my very favorite spot. 👌😋 Grateful for the opportunity to travel with @callawaybh by my side. Excited to celebrate the holidays in the coming weeks while planning new adventures for 2019. ❤️ Maybe I’ll post more than a handful of photos in my feed next year, too. 😉 #callawayvacay
  • This good boy received a much-needed haircut today, and he’s feeling 💯 about it. Swipe to see him earlier this week. 😬 #schmidtelias
  • I interrupt my sparse Instagrammin’ schedule to share some important updates: 1. I’ve decided to use proper capitalization. Feels like a major accomplishment, like the time I switched from using the ‘Nashville’ filter on everything. 😂 2. Ice cream is the best summer treat. 🍦 3. Small towns are the cutest. 💕
  • i say this every time i come to charleston, but i really never want to come home. 💗 #explorecharleston #callawayvacay
  • i haven’t posted a pic of #schmidtelias yet this year and that’s a crime. 💓
  • If this is 30, i think we’re going to love the next decade of our lives. happy birthday, @callawaybh! 💕 #callawayvacay

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