Role: Concept, Author
Strategy: Engage the extended UNCSA community with a tongue in cheek April Fools’ Day prank about changing the school’s beloved mascot from a pickle to a cucumber.
Success: The story was in the top 10 webpages sitewide during the month it was released, and it is the all-time most-viewed feature story on UNCSA.edu.
Excerpt: There is much debate about how UNCSA’s Fighting Pickles got their name, but one thing is clear: pickles have served the campus well for more than 40 years. From Peter the Pickle greeting new students during orientation to lunches in the Pickle Jar and strolls along Pickles Way, the pickle is a part of the UNCSA experience.
Pickles have maintained popularity around campus for decades, but we relish the opportunity to re-energize the UNCSA mascot with something new.