Photograph courtesy of Disney Parks Blog
Strategy: Position the School of Design & Production as more than a theater trade school by sharing content that highlights their ties to themed entertainment design. Additionally, draw attention to the high caliber of guest artists who give lectures and work with students at UNCSA.
Excerpt: “All I care about is creating cool things for guests,” said Luc Mayrand, kicking off his keynote address at UNCSA School of Design & Production’s annual Barbizon Extravaganza! event. Mayrand, who has worked with Walt Disney Imagineering for nearly 20 years, currently serves as Vice President Creative for both Hong Kong Disneyland and Shanghai Disney Resorts.
Mayrand’s experience as a themed entertainment designer, a critically important role in theme park development, was at the heart of his remarks. His former colleague and current UNCSA Dean of Design & Production Michael Kelley, invited him to share his experiences at Shanghai Disneyland—a theme park in which they collaborated on many projects—to give students the opportunity to hear first-hand accounts of an industry expert.