Photograph by Peter Mueller
I have been curating the University of North Carolina School of the Art’s Instagram feed since January 2016. Students, alumni, patrons, and friends are encouraged to tag their photos with UNCSA’s official hashtag—#wecreatehere—and I caption and repost them, in addition to creating original photo and video content as needed.
Instagram is a key social media channel to reach prospective students for the high school, undergraduate, and graduate programs, so engagement—in addition to regular posting—is an important part of my strategy. The current YOY growth for the channel is 99%.