Role: Concept, Author, Photographer
Strategy: Engage the UNCSA community in a fun way for National Pickle Day by testing out an interactive piece of content—a quiz that tells users their “perfect pickle persona.” The quiz results place the user in one of UNCSA’s five arts conservatories, similar to the Hogwarts Sorting Hat.
Excerpt: We’re fiercely proud of our UNCSA mascot, Peter the Pickle, and we’re full of pickle pride every day – but especially on National Pickle Day. Find out what kind of pickle you are when you take this short quiz. (It’s like The Sorting Hat at Hogwarts, but better!)