Brief
UNCSA’s #PoweringCommunity institutional hashtag launched in March 2020 as a response to the COVID-19 pandemic. Powering community is a powerful showcase of UNCSA students, alumni, faculty, staff and friends who are creating art and fostering community while practicing safe and intentional social distancing.
Role
Strategy, content creation
Strategy
#PoweringCommunity was identified quickly, and our team’s announcement on social media was swift. While the hashtag is primarily focused on Instagram, it has also been promoted on Facebook and Twitter. To encourage the community to adopt the new hashtag, we shared weekly recap videos for several weeks, and hosted a 10-day challenge shortly after launch with daily themes to encourage content sharing.
Success
#PoweringCommunity has been adopted by the UNCSA community—particularly on Instagram. Due to its success, it was featured prominently in the spring 2020 UNCSA magazine.
