I originated the concept for UNCSA’s April Fools’ Day stories in 2016—a quick, witty piece to connect on a personal level with audiences. Each year’s topic is selected by the assigned author. My 2016 and 2019 stories are the top performing of the series to date.
Surprise and delight the UNCSA community by delivering a fun story, without agenda.
The mascot story was in the top 10 webpages by page view for the month it was published. It remains the all-time most-viewed feature story on UNCSA.edu, and continues to bring in search traffic regularly.
UNCSA’s new mascot
“Farewell Fighting Pickles: Introducing UNCSA’s new mascot”
Hogwarts exchange program
“UNCSA to launch exchange program with Hogwarts School of Witchcraft and Wizardry”
Photography: Fighting Pickle mascot courtesy of UNCSA; Design: Giannini crest by Ivan Potter Smith